This is the Reason Why Consumers Abandon Unseen Cell Phones
One of the Xiaomi smartphones labeled as a magical cell phone in Indonesia is Redmi Note 7. As in previous experiences, manufacturers of magical phones must be careful, because they are more prone to losing consumers.
This was revealed by one of the gadget observers, Lucky Sebastian. Consumers can easily look for other brands to look for illegal smartphones or what is commonly called black market.
As based on a survey, Cheap HP consumers don’t have any sense of brand. If there are other cheap cellphones with better specs, then they will be easy to switch to that brand.
The fate of cheap cellphones is easy for consumers to leave
What is the reason for the Redmi Note 7 being labeled as a magical phone in Indonesia? Of course because of the production capacity of the smartphone. The reason is that in Indonesia, Xiaomi does not have its own cellphone factory. So you have to do the assembly through cooperation with mobile phone manufacturers such as Satnusa Perasada which is engaged in assembling smartphones.
So, if demand is high, especially before Idul Fitri like now, it will be difficult to meet the needs of consumers.
But if you really want brands in Indonesia to carry out the smartphone assembly process through a third party, of course there must also be many factories such as Satnusa Persada or other solutions by building their own factories.
So consumers are encouraged to buy official goods. Because indirectly this is an effort to help a brand to develop and minimize the number of magical phones in Indonesia.
That way later every brand that you care about will be able to develop and build factories and jobs. In addition, the state will also get income from taxes. So there is no longer a magical smartphone term later.