Sluggish Smartphone Sales, These are the Top 5 Market Rulers in the Second Quarter of 2022
Now sales research smartphone in the second quarter of 2022 it was re-disclosed. Several studies from research firm and others, Gartner said smartphone sales in that period declined.
The decline in smartphone sales in that period reached 1.7 percent on an annual basis year over year or based on the number of units it decreased from 374 million to 368 million. According to Gartner himself, who had dropped down in class high-end.
In addition to a fairly expensive price, the features offered also make consumers not captivated. What’s more, the cycle of smartphone users replacing new ones is getting longer and longer.
The growth of smartphone sales was only felt in China and Brazil, although there was a very slight increase. Where sales in Brazil reached 10.8 million units in this period, with an increase in year over year up to 1.3 percent.
Smartphone Sales Decline
Meanwhile, China was able to sell 101 million smartphones in the second quarter of 2022, up 0.5 percent compared to the same period last year. According to Gartner, the increase in China is certainly a push for 5G smartphones going on sale there.
Meanwhile, India, which is the target of one of the largest smartphone markets in the world, also experienced a decline. The smartphone market share in this period was only 9.7 percent with 35.7 million units sold. This figure has decreased by 2.3 percent year over year.
This could be because in India it is slower to upgrade to the latest smartphones.
When viewed from the top five rulers of the smartphone market, Samsung is still the king of smartphone manufacturers globally with a market share of 20.4 percent and sales of 75 million units during this period.
Here are the 5 smartphone market leaders globally Q2-2022.
- Samsung (20.4 percent market share with 75 million units)
- Huawei (15.8 percent – 58 million units)
- Apple (10.5 percent – 38 million units)
- Xiaomi (9 percent – 33 million units)
- Oppo (7.6 percent – 28 million units)
Samsung experienced an increase from the previous period so that it reached 19.3 percent. The Galaxy A Series was the biggest contributor to this increase. While in terms of flagship, the Galaxy S10 actually declined during the second quarter.
Under Samsung, there is Huawei with a gain of 15.8 percent market share, which is an increase from the previous period. Even though it’s in a bad zone because of the blocking problem by the US government. Apple also sluggish from sales of 11.9 percent in the past period to now even 10.5 percent.
According to Gartner, the decline in smartphone sales will continue until the end of the year. Smartphones sold according to estimates only touched 1.5 billion units in 2022.